Investor Experience Team Manual

White Glove Closing Process

Version 1.1 · June 9, 2026

What changed in 1.1. Portal-access check moved later in the flow — now sits after the commitment is created and just before document signing, so investors aren't routed through the old self-serve "Invest Now" path before a DocuSign is waiting (June 8 review). DocuSign signing fields reassigned from Sender to Investor so investors prefill their own details (resolves the blank-fields issue). Accreditation references updated to ACCREDD with the 90-day (new) / 5-year (legacy) distinction. Email copy finalized per team edits.

This manual is the operational reference for the Investor Experience team when processing new investor commitments through HubSpot and InvestNext. It covers the full end-to-end flow from the moment a closer submits a commitment form through to the investor's funds being received and accreditation confirmed.

The white glove principle: closers focus on selling, the IE team handles administrative orchestration in InvestNext, and the investor's experience stays smooth from commitment to funding. Either the IE team or the closer can drive the InvestNext steps depending on urgency.

Contents

  1. Process overview and flowchart
  2. The trigger: what happens when a commitment is submitted
  3. Step 1 — Verify the contact in InvestNext
  4. Step 2 — Create the opportunity
  5. Step 3 — Create or select the account
  6. Step 4 — Create the commitment
  7. Step 5 — Check portal access status
  8. Step 6 — Send the reminder to trigger document signing
  9. Step 7 — Countersign documents
  10. Step 8 — Receive funds
  11. Step 9 — Handle accreditation
  12. All emails in the workflow
  13. Urgent path (24-hour funding)
  14. Known issues and InvestNext limitations
  15. Quick reference checklist

1. Process overview and flowchart

The process has four actors: the closer (who initiates by submitting the HubSpot commitment form), the IE team (who orchestrates everything in InvestNext), the system (HubSpot and InvestNext, which fire emails and create records), and the investor (who signs documents and funds inside the InvestNext portal).

The IE team's work happens primarily between two events: the closer's form submission, and the investor's funds arriving. The closer can step in to drive the IE team's steps if timing demands it (see urgent path).

Flowchart

Closer IE team System Investor Decision call complete Fill commitment form Setter and closer required Submit form Commitment created 3 emails sent From HubSpot Investor, IE team, closer Open InvestNext Verify contact exists Receives email "Thanks for your commitment, docs coming" Create opportunity Fund and amount Create or select account Required before commitment Create commitment Share class and account Deal → InvestNext Committed In HubSpot Check portal access Not invited → Invite Invite sent → Re-send Registered → No action Click "Send Reminder" On the commitment "Complete my investment" email From InvestNext · To investor Clicks link Lands based on state If not registered: Register → 2FA → Dashboard (unregistered invitee path) Signs documents HelloSign inside InvestNext Countersign notification From InvestNext Countersign as BRIAN Not Sunrise Capital Investors "Fund your investment" email · From InvestNext In portal: Enter banking, EIN, SSN Choose wire or ACH Send funds Funds arrive Click "Receive funds" On the commitment Deal → Investor Sent Money In HubSpot Trigger accreditation request Legacy: upload letter, skip Accreditation request email · From InvestNext Uploads proof Of accreditation Review and approve Accreditation Investment official

2. The trigger: what happens when a commitment is submitted

The IE team's work begins the moment a closer submits the commitment form in HubSpot. When that happens, three things occur automatically:

  1. A commitment record is created in HubSpot. It captures the investor name, entity, fund, amount, share class, type (Legacy Investor or Current Fund), funding method, split, responsible party phone, setter, and closer.
  2. Three emails are sent from HubSpot:
    • One to the investor: a friendly confirmation that documents are coming and they should watch for an InvestNext email.
    • One to the IE team (James and Ariana): the working notification with the full checklist of next steps.
    • One to the closer: a confirmation copy so the closer knows the commitment landed and can step in if timing demands it.
  3. The HubSpot deal is associated with the commitment. Reporting and dashboards will reflect the new commitment in real time.
Backup rolesThe IE team owns the workflow. The closer is copied on every internal notification so they can step in for urgent deals — an investor wanting to fund within 24 hours, for example, or a late-night signing push.

3. Step 1 — Verify the contact in InvestNext

Once you receive the HubSpot notification, log into InvestNext and confirm the investor has a contact record. The HubSpot-to-InvestNext automation should have created or matched the contact already, but verify before proceeding.

If the contact exists:

Move on to Step 2.

If the contact does not exist:

Create it manually in InvestNext. Use the same email address as the HubSpot commitment record — this is critical for matching across systems and for the investor's portal registration later.

Email matching mattersThe investor will be invited to the portal using the email on their InvestNext contact. If that email differs from what was on the HubSpot form, downstream automation may misroute or fail silently.

4. Step 2 — Create the opportunity

From the contact record, click into the capital raise (Fund 5) and create a new opportunity.

The contact will attach to the opportunity automatically once you create it. The opportunity is the structural container for the commitment — you can't create a commitment until the opportunity exists.

5. Step 3 — Create or select the account GATE

Before you can create a commitment, an account must exist for the investor. This is a hard sequencing requirement — InvestNext will not let you create the commitment without an account to attach it to.

If the investor is new and has no entity in InvestNext:

Create the account. Use the entity name from the HubSpot commitment form. Set the legal account type appropriately (Individual, LLC, Trust, IRA, etc.) and add the primary contact.

If the investor is existing and has multiple accounts:

Select the right one based on what the closer entered on the HubSpot form. This is where mistakes are most likely — the wrong account selection won't error out, but the commitment will land in the wrong place and surface later as a reporting problem.

Critical gateDouble-check the account is the correct entity before creating the commitment. A commitment attached to the wrong account is harder to fix than it is to get right the first time.

6. Step 4 — Create the commitment

With the account in place, create the commitment from inside the opportunity:

  1. Open the opportunity.
  2. Click + in the commitments section.
  3. Select Manually record commitment.
  4. Set the share class from the HubSpot commitment record.
  5. Set the account to the one you created or selected in Step 3.
  6. Verify the amount. If it differs from the opportunity, the commitment value will win and the opportunity will auto-update.
  7. Click Record commitment.
Safety netIf the investor revises their commitment between the decision call and signing, the commitment amount will override the opportunity amount automatically. You don't need to manually update the opportunity.

Once the commitment is recorded in InvestNext, the HubSpot integration automatically moves the associated deal to the InvestNext Committed stage. No manual action needed.

7. Step 5 — Check portal access status

With the commitment in place, you're now ready to bring the investor into the portal. Open the contact record in InvestNext and look at the Investor Portal Access section. The investor will be in one of three states. Take the action that matches.

Why portal access happens here, not earlierPortal access is granted at this point in the flow — after the commitment is created — rather than right after the soft commit. Inviting the investor any earlier lets them reach the portal's self-serve "Invest Now" path and start the old process on their own. Holding the invite until a DocuSign is waiting keeps every investor on the guided flow. Note this is effectively a two-step sequence: the investor first confirms their account (registration + 2FA), then signs their documents.
Screenshot placeholderThree portal access states: "Contact does not have investor portal access," "Invite sent," and "Registered." James to insert.
State 1: "Contact does not have investor portal access"
Click Invite to investor portal.

This sends the investor the initial registration email. They'll create an account, set up two-factor authentication, and sign in. Once registered, they'll see their commitment card on the dashboard.

State 2: "Invite sent"
Click Re-send invitation email.

An invite has already gone out but the investor hasn't acted on it yet. Re-sending gives them a fresh email to act on. This is the most common state if the investor has gotten distracted between commitment and signing.

State 3: "Registered"
No action needed.

The investor already has a username and password. They can sign into the portal whenever the next step requires them. The Send Reset Password Link button is available if they later have trouble logging in.

8. Step 6 — Send the reminder to trigger document signing

Open the commitment record. At the top, you'll see Send Reminder. Click it.

This is the action that sends the investor the "Complete my investment" email from InvestNext. The email contains a link that brings the investor into the portal and presents their subscription documents for e-signature (via HelloSign).

Screenshot placeholderCommitment record with the "Send Reminder" button. James to insert.

What the investor experiences after this click:

Customizable messageTyler confirmed the InvestNext "Complete my investment" email body can be customized. See section 12 for the approved language.

9. Step 7 — Countersign documents RULE

After the investor signs their subscription documents, you (or Kelvin) will receive a notification from InvestNext that the document is ready to countersign. Open the document and review.

Critical: countersign as BrianThe default signer field will be populated with "Sunrise Capital Investors." This is incorrect. Always change it to Brian's name before signing. This is a legal accuracy issue.

Once countersigned:

10. Step 8 — Receive funds

The investor will fund inside the portal — they'll enter their banking information, EIN or SSN, choose between wire and ACH, and either send funds directly or follow the wire instructions provided by InvestNext.

You don't see the funds arrive in real time. When you confirm with the bank or via Sunrise's finance check that the funds have landed, return to the commitment record in InvestNext:

  1. Open the commitment.
  2. Click Receive funds.
  3. Enter the amount and date received.
  4. Optionally uncheck the funding confirmation template (Sunrise sends its own via HubSpot).
  5. Click Record.

This action marks the commitment as funded in InvestNext and triggers the HubSpot integration to move the associated deal to the Investor Sent Money stage. (The deal had already moved to the InvestNext Committed stage automatically when the commitment was first created in InvestNext.) The deal stays at Investor Sent Money until accreditation is confirmed and someone manually moves it to closed-won.

11. Step 9 — Handle accreditation

Accreditation is required, but it does not block funding. The team has decided to disable the pre-funding accreditation requirement in InvestNext and handle accreditation after funds are received.

For new investors:

Once funds are received, open the commitment record and expand the accreditation section. Click Send Request. This sends an email to the investor with three options:

  1. Self-certify through ACCREDD (InvestNext's integrated verification partner — handles its own validation flow).
  2. Upload an accreditation letter dated within the last 90 days (the rule for a new verification).
  3. Request a verification letter from a CPA, attorney, or other qualified third party.

When the investor submits, you'll be notified to review and approve.

For legacy investors:

If the investor has an existing accreditation letter dated within the last 5 years, you can upload it directly to InvestNext on the back end. The investor never sees the accreditation step and skips the request email entirely. This is the preferred path for existing investors. If their letter is older than 5 years, they'll need to re-accredit through the standard flow above.

The two accreditation-letter rulesNew verification letters must be dated within the last 90 days. A legacy investor's previously provided letter can be reused if it's dated within the last 5 years; older than that requires re-accreditation. This is the same language reflected on the public Verification is Easy page.
Why post-fundingThis decision was made in the May 19 huddle to improve investor experience. Pre-funding accreditation was creating friction (including a notable case where a legacy investor's manually uploaded letter was overridden by the system's self-certification flow). The team prefers to get the capital in first and resolve accreditation cleanly afterward.
Capital call gateCapital cannot be called down until accreditation is on file. While funding can happen first, the investor's accreditation must be confirmed before Sunrise can deploy the capital.

12. All emails in the workflow

Six emails are part of this workflow. Four go to the investor, two go to the internal team. The HubSpot emails are fully ours to write. The InvestNext emails have a fixed structure but the message body inside is customizable.

Email 1 — From HubSpot to the investor

Investor-facing · Trigger: HubSpot commitment created

Email 2 — From InvestNext to the investor

Investor-facing · Trigger: IE team clicks "Send Reminder" on the commitment

Email 3 — From InvestNext to the investor

Investor-facing · Trigger: IE team countersigns the documents

Email 4 — From InvestNext to the investor

Investor-facing · Trigger: IE team clicks "Send Request" on the accreditation section after funds are received

Email 5 — From HubSpot to the IE team and closer

Internal · Trigger: HubSpot commitment created (same trigger as Email 1)

Email 6 — From InvestNext to the IE team

Internal · Trigger: Investor finishes signing subscription documents

Note: Email 6 is a standard InvestNext system notification. The "countersign as Brian" reminder cannot be added inside the InvestNext email itself — it lives in this manual and in IE team training.

13. Urgent path (24-hour funding)

When an investor needs to fund within 24 hours — a quarter-end deadline, an investor with strong intent who doesn't want to lose momentum, an end-of-fund-raise crunch — the closer or IE team can walk the investor through the InvestNext flow live on a call rather than waiting for the self-serve email cadence.

The mechanics are identical to the standard path. What changes is that someone is on the line guiding the investor through each step:

The closer is copied on all internal notifications precisely so they can step in for these situations without needing to chase down the IE team first.

14. Known issues and InvestNext limitations

These were surfaced during James's end-to-end testing. James is reporting open items to Tyler at InvestNext.

RESOLVEDSubscription agreement fields rendered blank for the investorIn early testing the document opened with no fields for the investor to complete. Root cause: the e-signature fields were assigned to the Sender (the IE team) rather than the Investor. James reassigned the fields to the Investor, so investors now prefill their own details (address, etc.) during signing — which also removes the manual data-entry the IE team was doing afterward. One-time note: legacy investors using the old "Invest Now" path will self-populate their details once per entity; after that it's stored.
Countersign confirmation shows stale status for ~1 minuteAfter countersigning, the document may still appear "pending signature" for up to a minute. Cosmetic, but confusing. Wait a minute and refresh before assuming something failed.
"Verify bank account" button is invisible on the funding confirmation pageAfter the investor uploads ID and enters banking info, the bank verification step doesn't surface a visible button. James had to navigate to the dashboard manually to find it. Walk investors through this step on a call until InvestNext fixes the UI.
Accreditation request didn't notify IE team in James's first testWhen accreditation was submitted by the test investor, the expected notification email to the IE team did not arrive. Re-verify now that pre-funding accreditation has been disabled — this may have been related to that earlier configuration.

Platform limitations (not bugs)

15. Quick reference checklist

This is the IE team's single-page workflow once a HubSpot commitment is submitted. Use it as a working checklist on every commitment.

From commitment to signing

Open InvestNext and verify the contact exists. Create manually if missing.
Use the same email as the HubSpot commitment record.
Create the opportunity (fund + amount from HubSpot).
Contact attaches automatically.
Create or select the account.
Must exist before commitment. Double-check entity is correct for existing investors with multiple accounts.
Create the commitment (share class + account).
If amount differs from opportunity, commitment value wins.
Check the contact's Investor Portal Access status and invite if needed.
Not invited → Invite. Invite sent → Re-send. Registered → No action. (Hold the invite until now so investors don't self-serve early.)
Click "Send Reminder" on the commitment.
Triggers the "Complete my investment" email to the investor.

From signing to funded

Wait for the InvestNext countersign notification email.
Arrives after the investor finishes signing.
Open the document and countersign AS BRIAN, not Sunrise Capital Investors.
The default signer field is wrong. Change it manually every time.
Wait for the investor to fund inside the portal.
"Fund your investment" email fires automatically after countersigning.
When funds arrive, open the commitment and click "Receive funds."
Enter amount and date. Uncheck the funding confirmation template (we send our own).

Accreditation

For new investors: open the commitment, expand accreditation, click "Send Request."
Investor receives email with three options (ACCREDD self-certify, upload a letter, or third-party letter). New letters: within 90 days.
For legacy investors: upload existing letter (within last 5 years) on the back end.
Investor skips the accreditation step entirely. Older than 5 years → re-accredit.
Review and approve accreditation when investor submits.
Capital cannot be called down until accreditation is on file.

Always remember

Countersign as Brian, never as Sunrise Capital Investors.
Same email everywhere — HubSpot, InvestNext contact, portal registration.
Account before commitment. Always.
Hold portal access until the commitment is created (Step 5), so investors stay on the guided flow.
For urgent deals, get on a call and walk the investor through live.